Sports Marketing Guide (2nd Edition)

Author: [US] Stedman Graham, Lisa Delpit Niloti, Joe Jeff Goldblatt
Publisher:
Publish Date: 2003-04-01
Features: "The Sports Marketing Guide" is a specialized book published by McGraw-Hill in 2001 on sports event management and sports marketing. It is the best-selling guide in this field. The book is divided into three parts: From Chapter 1 to Chapter 8, it summarizes the lessons of sports event management and marketing, elaborates on how to understand the sports industry, how to plan sports events, how to manage event reception, how to conduct risk management, and many other aspects. From Chapter 9 to Chapter 14, it provides practical methods for successful sports marketing, offering specific management and marketing plans for different sports events, introducing event funding, licensing agreements and merchandise sales, sports tourism, charitable sports, and more.