New Business and Economy

Author: Shi Sheng
Publisher:
Publish Date: 2003-11-01
Features: Throughout the history of ancient and modern times, business has been about the "soft" and "hard" hands. For merchants, various economic behaviors such as guarding their business, cooperation, profit-seeking, and sharing all require the "soft" approach. The processes of entrepreneurship, investment, competition, monopoly, and mergers are even more inseparable from the "hard" techniques. "New Business Principles" not only explains the importance of the "soft" and "hard" in the business world from these aspects but also specifically introduces the business wisdom and strategies of the "soft" business master Hu Xueyan, the "hard" business master, and the business role model with both "soft" and "hard" approaches, Matsushita Konosuke. It also provides a detailed analysis of the reasons for the downfall of the four "deviated" merchants—Shi Yuzhu, Hu Zhibiao, Jiang Wei, and Mou Zhongzhi—hoping to benefit the readers. Since ancient times, the business world has been like a battlefield, where the victor is king and the defeated is a. Especially in modern business wars, they are even more ruthless and fierce. To win the competition and remain invincible forever, one must understand the business principles, operational techniques, and winning methods in modern business wars. This is the specific application of the principles of the new "black and white" theory in business.