Promotion Design Manual. Color Design

Author: Nan Yun Zhijia
Publisher:
Publish Date: 2006-11-01
Features: "Commercial Promotion Design Handbook" is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design. It comprehensively introduces the development history, creative methods, design practices, and production processes of commercial promotion design, showcasing hundreds of classic creative case studies in commercial promotion. It serves as a complete and authoritative international foundation textbook for commercial promotion design. With increasingly fierce market competition, commercial promotion design has gradually become the mainstream of graphic design. This book is jointly planned by China Youth Press and the renowned Japanese art book publisher Graphic, and is edited by the experienced Japanese commercial promotion design expert Nan Yun Zhijia. It is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design, comprehensively introducing the development history, creative methods, design practices, and production processes of commercial promotion design, showcasing hundreds of classic creative case studies in commercial promotion. It serves as a complete and authoritative international foundation textbook for commercial promotion design. In this volume, the author abandons the purely theoretical discussion of color theory, emphasizing the practical function of color in conveying information in design. It systematically elaborates on the application of color properties, color matching techniques, color control, and coordination, aiming to enhance readers' color expression skills in design practice. It is the best reference manual for art college students and professional designers.