Print design

Author: Liu Yang (Compiler)
Publisher:
Publish Date: 1998-07-01
Features: Thus, print design is endowed with new connotations and higher functions in the new era. Designers not only need to possess exquisite design skills and innovative aesthetic awareness but also require a comprehensive and thorough understanding of the characteristics and processes of contemporary printing technology. They must organically integrate art design with printing technology to create exquisite and aesthetically pleasing printed works. Therefore, as the 21st century arrives, with the constraints of printing technology on print design significantly reduced, design awareness and aesthetic innovation skills will take on an even more prominent role in print design. For print design professionals, as long as they possess a high level of design literacy, they will truly enter the creative artistic realm of "transforming the old into the new and the ordinary into the miraculous." This book begins by introducing basic knowledge such as traditional printing technology, processes, and design examples of printed materials. It is based on the latest knowledge of print design, referencing the latest achievements and development patterns in printing technology and design awareness, to introduce the fundamental aspects and innovative methods of contemporary print design. It also prospectively looks ahead to the future development of print design in the 21st century. If this book can be of help to fellow print design professionals and young friends studying print design, it will be the author's greatest comfort.