China Digital Television Report (Volume 1 and 2)

Author: Huang Shengmin, Wang Lanzhu, Luo Guisheng (editors)
Publisher:
Publish Date: 2004-05-01
Features: China's first authoritative empirical comprehensive research report on digital television, providing a comprehensive deconstruction of the digital television market. Data from international authoritative television media market research institutions. Fresh! Authoritative! Detailed! Comprehensive! Systematic! Rigorous! Exclusive! Analyze the structure of China's digital television market; tap into the pulse of China's digital television; explore the business opportunities in China's digital television market! In 2003, the State Administration of Radio, Film and Television announced it as the "Digital Year," and digital television became a hot topic in the market. The "China Digital Television Report" comprehensively analyzes the current market status, progress, and development trends of digital television in our country. The research shows that nearly 75% of the surveyed residents are potential users willing to pay for digital television services, and among the surveyed potential users, 12.5% are pioneers in trying digital television services, while 70% are followers. Urban residents' potential users show a relatively positive attitude toward paying for entertainment services, with professional entertainment channels being the primary choice and showing a trend of professional segmentation. Traditional Chinese opera is favored, and personalized professional content such as news, services, education, knowledge, and appreciation will be important reasons to attract users to pay. Although some professional channels have a low proportion of users willing to pay, the amount they are willing to pay is not low. Among the surveyed urban residents, 73.8% of potential users are willing to pay less than 20 yuan/month for digital television. However, potential users with different needs are willing to pay varying amounts for digital television, among whom 15.2% are willing to pay more than 30 yuan/month. The survey shows that in the next five years, the most likely professional channels to be launched are entertainment and news channels, with the top 20 channels with the highest launch probability including 10 entertainment channels. Some professional channels closely related to daily life or highly valued have become new highlights in the field of digital television professional channels.