The Magic of Stories

Author: Terrence L. Gajiro
Publisher:
Publish Date: 2003-11-01
Features: We can not only use stories for communication but also learn a lot from them. Stories enable us to store, retrieve, and convey information more efficiently, helping us understand how to design business processes, create and change corporate culture, manage change, and promote knowledge management and knowledge transfer. Stories can also help us more effectively develop, train, and mentor employees, improve training methods, and ensure that our communication is targeted and purposeful. The book is written clearly, practical, and focuses on the role of stories in organizations. For the field of organizational development and management, this is undoubtedly an innovation. The book is suitable for various audiences.