Event Marketing and Services

Author: Jin Hui (Compiler)
Publisher:
Publish Date: 2003-10-01
Features: With the deepening of reform and opening-up, the exhibition and convention industry has gradually become a pillar industry in China, and the shortage of exhibition professionals has become prominent. Universities have been offering exhibition-related majors. This book is one of the series textbooks on exhibition management in universities. It elaborates on the theories of marketing and service in the exhibition market, reflecting the current practices and general situations in the hotel industry's marketing and reception services in the international exhibition market. The content is up-to-date and highly operational. This book is suitable as a textbook for exhibition majors (directions) in colleges and universities, and can also be selected by students in tourism management, hotel management, and related fields. It is also a reference book for management personnel in related industries to further their studies and learning.