Business Communication: The Art of Communication

Author: (USA) Adler, Elaine H., (China) Shi Zongjing
Publisher:
Publish Date: 2006-12-01
Features: This book is a classic business communication textbook originally published in the United States. The Chinese edition was rewritten by Chinese scholars based on the eighth edition of the original, adapting it to the Chinese context. In this book, the authors provide a detailed introduction on how to construct formal and informal communication networks, how to choose the most appropriate communication channels, how to handle the impact of multicultural and organizational culture on communication, how to effectively utilize verbal and nonverbal information in communication, how to listen effectively, how to build positive interpersonal relationships, deal with criticism, manage conflicts, and negotiate smoothly, how to prepare for interviews, how to collaborate with others in groups and teams, how to conduct effective meetings, how to develop communication skills, how to organize ideas, design structures, and effectively convey information in different types of speeches. The authors offer a wealth of practical communication strategies for common business scenarios in the book, with each chapter accompanied by workplace tips, vivid case studies, and illustrations. The writing is engaging, clear, and highly practical, making it suitable for teaching use by students and faculty in related fields such as communication studies, public relations, and economic management. It can also serve as a general education textbook for students in other disciplines to develop interpersonal and business communication skills, as well as an important reference for professionals in the workplace to enhance their self-improvement. The book provides a detailed introduction on how to construct formal and informal communication networks, how to choose the most appropriate communication channels, how to effectively utilize verbal and nonverbal information in communication, how to listen effectively, and how to organize ideas, design structures, and effectively convey information in different types of speeches.