Child marketing

Author: Mc
Publisher:
Publish Date: 2003-09-01
Features: This book is a first jointly written by experts from China and the United States, offering significant reference value for domestic children's product manufacturers, consumer market research institutions, and researchers. In the face of an increasingly developed market economy, it has become increasingly important to correctly understand the children's market, recognize children as consumers, identify various socialization factors influencing children as consumers, and correctly view the relationships between children and corporate marketing activities such as products, stores, and advertisements. Finally, it is crucial to recognize and address various biases in children's marketing and how to change these biases. The purpose of this book is to help more marketing professionals, retail personnel, service providers, and social marketers involved in the children's market understand and value children as consumers.