Travel Economics

Author: Tian Li; Mou Hong
Publisher:
Publish Date: 2007-01-01
Features: This book integrates theory and practice, featuring both qualitative and macro theoretical research, as well as quantitative and micro empirical analysis, along with relevant case discussions. It thus demonstrates strong theoretical rigor, scientific validity, systematicity, and practical applicability. The content covers the formation and development of tourism economy, the operation and nature of tourism economy, the status and role of tourism economy, tourism products and development, tourism demand and supply, tourism markets and expansion, tourism pricing and strategies, tourism consumption and its effects, tourism revenue and distribution, tourism investment and decision-making, tourism enterprises and operations, tourism economic structure and optimization, tourism economic efficiency and evaluation, as well as tourism economic development strategies. This book is not only suitable for students and faculty of tourism management and related disciplines in colleges and universities, but also serves as a professional textbook for higher vocational education and self-study examinations. Additionally, it can be used as a popular reading on contemporary tourism economic knowledge, and holds significant reference value for professionals engaged in tourism economic research, tourism industry management, tourism business operations, tourism marketing, and tourism economic analysis.