Event Practice

Author: Gong Weigang
Publisher:
Publish Date: 2007-01-01
Features: This book closely integrates the characteristics of the exhibition and convention industry and systematically explains the operational process of exhibition projects. The content includes: feasibility research and project establishment for exhibition projects, exhibition project management, exhibition marketing, supporting services for exhibitions, management of exhibition facilities and equipment, on-site management of exhibitions, financial management of exhibition projects, crisis management for exhibitions, information management for exhibitions, evaluation and summary of exhibitions, etc. This book can serve as a textbook for university and college students majoring in exhibition and related fields, a training manual for intermediate and senior professional qualification examinations in the exhibition industry, and a reference book for industry professionals. The book is divided into ten chapters according to the specific implementation process of exhibition projects, including project feasibility research and establishment, project management and overall planning, exhibition marketing, supporting services, facility and equipment management, on-site management, financial management, crisis management, information management, and evaluation and summary. Common issues of conferences and exhibitions are integrated, while personalized issues are elaborated separately. The book focuses on practicality, emphasizing scientific rigor, practicality, operability, and moderate foresight. Each thematic module is discussed in an accessible and example-based manner. This book can serve as a textbook for university and college students majoring in exhibition and related fields, a training manual for intermediate and senior professional qualification examinations in the exhibition industry, and a reference book for industry professionals. The book closely integrates the characteristics of the exhibition and convention industry and systematically explains the operational process of exhibition projects. Adhering to the principle of combining theory with practice, it strengthens the operability of practical knowledge while briefly elaborating on relevant theoretical knowledge of exhibitions.