Strategy is King: An Interpretation of Successful Chinese Brand Cases

Author: Li Fangyi, Fu Bang'an
Publisher:
Publish Date: 2007-01-01
Features: Strategy is not a mysterious or profound art—everyone faces various problems every day and considers how to solve them, which is the process of formulating strategy; following the established strategy to solve problems is the execution process of putting strategy into practice. Therefore, strategy is correct, because strategy addresses the question of whether something is right or wrong, while execution addresses the question of whether it is good or not. If the strategy is wrong, everything is wasted; if the strategy is correct, it can achieve twice the result with half the effort. Most of the cases in this book come from our frontline practical operations. Today, we present our actions, thoughts, and achievements to readers in the form of case studies, because we firmly believe: ideas grow broader through exchange, and wisdom shines through exchange. 10 years of brand planning practical experience, a comprehensive review of the practical achievements of the "China Organization All-Brand Movement." 48 successful brand planning cases, with the entire process fully disclosed, interpreting planning methods through insightful case studies. 9 brand strategies, subverting traditional models, unlocking the path to success for Chinese brands. Collected in the case library of 15 management schools, EMBA textbook. Practical teaching courseware for advertising majors in 6 universities.
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