Peking University Business Review (First Issue of 2007, Total 30th Issue)

Author: Li Yining, Editor-in-Chief
Publisher:
Publish Date: 2007-01-01
Features: (Beida Business Review) aims to integrate Western and Eastern management philosophies, bridging theory and practice. As China's premium management journal, it provides a high-level platform for top Chinese managers and management scholars. Supported by the strong background of Peking University and the Guanghua School of Management, it gathers a group of top-tier Chinese experts and scholars. Many readers find it a rare opportunity to gain insights from them on corporate, industry, and even national economic development. It is precisely because of this that is qualified to strive to become China's finest management journal.
The rapid social changes and transformations have brought a trust crisis to Chinese enterprises—nearly 40% of Chinese employees have low trust in their organizations. Amid the interplay of traditional culture and modern systems, how to build and maintain trust within organizations is a challenge that business leaders must face.