Marketing Case Studies: Selection and Analysis (Third Edition)

Author: Zhu Hua, Dou Kunfang, Editors
Publisher:
Publish Date: 2006-05-01
Features: This book compiles typical cases of domestic and foreign enterprises in marketing activities. With a wealth of detailed and vivid materials, it presents readers with numerous excellent corporate practice scenes, enabling them to learn by example and apply knowledge to different contexts. Additionally, to help readers gain a focused understanding of the issues addressed in each case, we have written "Case Analysis" for each case. These are presented in the format of "Thinking · Discussion · Training" to guide readers in further analyzing the cases. This book is suitable as a supplementary textbook for marketing courses, as well as for corporate on-the-job training materials and self-study resources for marketing professionals. It serves as both a valuable guide for students in middle and high schools and a reference for marketing workers and employees in enterprises.