The Path of E-commerce for Small and Medium-sized Enterprises

Author: Alibaba (China) Network Technology Co., Ltd., written by Tang Bingyong and Chen Meimei
Publisher:
Publish Date: 2008-07-01
Features: This book is written in response to the emerging development of e-commerce in China. It collects 25 typical cases of outward-looking small and medium-sized enterprises successfully utilizing e-commerce. Through these real cases, it provides new directions and insights for e-commerce practitioners from different perspectives on how to leverage e-commerce to expand into international markets, online marketing techniques, online risk avoidance, and customer relationship management. This book is particularly suitable for managers and business personnel of outward-looking small and medium-sized enterprises in the era of e-commerce.