A Century of Glory: Siemens' Opportunities, Conflicts, and Dreams

Author: Daniel Laqua de Cuétenis (Germany), translated by Chen Jing, Zheng Ye
Publisher:
Publishing Date: Not available
Features: This is a captivating book that describes the development history of Europe's largest electrical and electronic conglomerate. It could not have appeared at a more timely moment. Siemens is a dynamic organization capable of adapting to constantly changing external conditions and expressing its commitment to change through innovation. This is the key to its success over 160 years of development. The Siemens described in the book may be better than seeing it with one's own eyes, and I thank the author for their efforts. The interesting and fair observations of Siemens' internal world, as well as the in-depth analysis of the company, allow you to get a close look at Siemens... 1847, the starting point of Siemens' dreams. Over a century, Siemens, having weathered the baptism of the times, stands firmly among the world's strongholds. Today, Siemens has established branches in 190 countries worldwide, with nearly 500,000 employees. The century-old legacy founded by Werner von Siemens hased into every corner of our lives—from lighting to healthcare, from communication to transportation, from buildings to power. However, in the early 1990s, Siemens faced a crisis; its stock price fell by more than half, and the company was on the brink of being split. Some believed Siemens could not overcome this crisis. Faced with challenges such as market openness, cultural constraints, merger waves, business divestitures, innovation traps, and declining stock prices, Siemens had to change. But the question is, how should Siemens change? Daniel Laqua de Cuétenis, a renowned journalist from Zurich's "Daily News," brings these questions with him as he conducts a long-term, in-depth observation, research, and visit to Siemens, objectively and fairly revealing the answers to one puzzle after another.