From Exclusivity to Sharing: Western Customs, Etiquette, and Culture

Author: Gao Fujiin
Publisher:
Publish Date: 2003-09-01
Features: The book discusses Western countries in four layers, from centralized to decentralized, from inside to outside, and from core to periphery. The first layer is modern Western European countries, followed by contemporary Western and European countries, then Australia, and finally highly Westernized countries like Japan. The book is not written solely to highlight Western etiquette and culture, but rather, it consistently incorporates a supplementary theme that aligns with the main line—this theme involves the etiquette and culture of other ethnic groups closely connected to the West or those that can be compared to some extent. Therefore, to a certain extent, the etiquette norms discussed in the book are generally based on the ancient and modern content of the West. The content of the book strives to combine theory and practice. It emphasizes both the business and practical aspects while also focusing on academic research and discussions, particularly highlighting the discussion of Western etiquette knowledge. The book is suitable for the following individuals: middle school students in their studies and practice, Chinese staff in foreign-invested and Sino-foreign joint venture enterprises, administrative, business, tourism, and industrial personnel engaged in foreign affairs activities, especially those Chinese personnel who urgently need cultural, trade, and various business exchanges with foreign countries. The book provides direct and intuitive guidance. With it in hand, the theoretical significance becomes prominent, especially the discussions and comparisons of cultural knowledge in the book are highly interesting and readable.