Handicap -- The Art of Negotiation

Author: Guanyue
Publisher:
Publish Date: 2006-12-01
Features: The Starting Hand – The Art of Negotiation. Negotiation is a game of wits. No matter what hand you are dealt, don’t let your opponent see it, because negotiation is a battle of minds. Victory or defeat often hinges on a single thought. Even a bad hand can be turned around. The sales industry has been one of the most competitive fields in recent years. The environment of survival of the fittest and the rules of the game have deeply rooted themselves in people’s careers and business activities. How can practitioners stand out from the nearly 60 million sales professionals and quickly enhance their value? Everyone hopes to become an excellent sales elite, and successful individuals must possess multiple qualities, among which superior negotiation skills are one of the core qualities of an outstanding marketer.
This book focuses on sales negotiation, providing a systematic set of practical techniques for marketing professionals. Through rich case studies, it interprets various negotiation strategies, elaborates on the key points, applicable scenarios, and response methods of different strategies, while also citing extensive psychological concepts. It describes the psychological changes of both parties at different stages of the negotiation, striving to base its content on the market, ensure practicality, and rely on case studies.
Victory or defeat often hinges on a single thought. Even a bad hand can be turned around. The sales industry has been one of the most competitive fields in recent years. The environment of survival of the fittest and the rules of the game have deeply rooted themselves in people’s careers and business activities. How can practitioners stand out from the nearly 60 million sales professionals and quickly enhance their value? Everyone hopes to become an excellent sales elite, and successful individuals must possess multiple qualities, among which superior negotiation skills are one of the core qualities of an outstanding marketer.
This book focuses on sales negotiation, providing a systematic set of practical techniques for marketing professionals. Through rich case studies, it interprets various negotiation strategies, applicable scenarios, and response methods, while also citing extensive psychological concepts to describe the psychological changes of both parties at different stages of the negotiation. It strives to base its content on the market, ensure practicality, and rely on case studies.
The language is witty, the writing concise, and the target audience is diverse, including mid-to-high-level managers in enterprises, grassroots sales personnel, business professionals, faculty and students of business management and trade majors in higher education institutions, as well as individuals from all walks of life who wish to improve their negotiation skills.