Sales ABC

Author: F (American), translated by Yin Jianhong and Wang Suochuan, edited by Yuan Li
Publisher:
Publishing Date: 2005-01-01
Features: This book is a flagship product of McGraw-Hill Education, one of the most influential publishing institutions globally. Since its publication in 1987, it has gone through six editions, benefiting over 300,000 students in universities worldwide! It can serve as a professional sales textbook for colleges, universities, and training institutions, as well as for various sales professionals aspiring to become top-tier sales elites. Sales are the final step for a company to achieve its ultimate profits, making them a critical aspect of business. Clearly, sales are not one-time transactions but rather win-win relationships between buyers and sellers, highlighting the importance of relationships in sales. In other words, relationship selling is an inevitable choice for business sales. This book is a authoritative sales textbook in the U.S., focusing on the entire process of relationship selling as its core content, covering everything from customer research to follow-up work. It comprehensively presents the latest sales strategies, conventions, and techniques, with rich case studies and numerous interactive exercises that explain "how to do it" in a highly practical and experiential way. More importantly, due to its strong practicality, it can also serve as an operational guide for sales professionals in real-world sales tasks. Whether you are a sales novice or an experienced sales professional seeking to advance, you will find comprehensive support and guidance in this book.