Planning Manual

Author: DanielYadin
Publisher:
Publish Date: 2003-09-01
Features: Many people have experienced sudden assignments, especially in copywriting, but they lack the skills to handle such challenges. This is certainly not their fault, but the problem still needs to be addressed. Particularly, such situations have become a norm in marketing careers, and similar challenges are on the rise in other business areas. Without a plan, failure is inevitable. The biggest problem with creative planning is that you often have to do it but rarely have the time to execute it. Indeed, marketing creativity sometimes comes from inspiration, but it is often unreliable. If someone claims to have thought of a brilliant promotional idea while taking a shower, there's an 80% chance they are lying. To complete tasks within deadlines, a more professional and organized approach is needed. You've likely seen many great advertisements. Perhaps you admire those advertising techniques and want to know how they are achieved and how to perfect them. Of course, I'm referring to marketing communication that drives sales. The advertisements and copy you've encountered may inspire you, even changing your perspective on important matters. Many people have experienced sudden creative assignments, especially in copywriting, but they lack the skills to handle such challenges. This is certainly not their fault, but the problem still needs to be addressed. Particularly, such situations have become a norm in marketing careers, and similar challenges are on the rise in other business areas. The book also includes chapters on the effective use of brand positioning, writing, and printing techniques, providing a more detailed description of what marketing communication is and how to apply it. This book is the best practical guide for those who want to achieve sales success in marketing communication. This book helps in the following areas:
☉ Advertising
☉ Marketing Training
☉ Brand Management
☉ Marketing Services
☉ Sales
☉ Sales Rules
☉ Mail Order
☉ Product Management
☉ Export Business
☉ Public Relations
☉ Import Business
☉ Corporate Communications
☉ Marketing
☉ Sales Management
☉ Promotions
☉ Marketing Communication
This book benefits the following individuals:
☉ Owners and managers of small and medium-sized enterprises
☉ Managers of non-profit and charitable organizations with a certain promotional budget
☉ Marketing and creative departments of advertising agencies
☉ Everyone who wants to leverage marketing communication to generate greater returns and more sales
Also:
☉...