European-Chinese Case Studies Classics -- Experience the Brainstorming of EMBA Elites

Author: Wang Jianmou, Liu Shengjun, Shu edited
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Features: This book selects 25 cases from the cases developed by the CEIBS from 1994 to 2006, compiled for the readers. The book has over 300,000 words in total, divided into five parts, covering fields such as comprehensive management, corporate strategy, marketing, human resources, and entrepreneurship management. Two cases in the book have been included in foreign textbooks published by McGraw-Hill and Prentice-Hall, and four cases have been selected by CCTV's "Win in China" program. A major feature of this book is that it has invited 48 EMBA students and experts to write insightful and easy-to-understand comments for each case. Reading these cases and comments is like participating in case discussions with many elites in the CEIBS EMBA classroom, which is truly an experience like a brainstorming session. The book is preface by Dr. Zhu Xiaoming, Dean of CEIBS, and Mr. Wang Shiqi, Chairman of Vanke Group, a well-known entrepreneur.