Sales, break all the conventions

Author: (American) Kennedy, translated by Xiao Ran and others
Publisher:
Publishing Date: 2006-09-01
Features: This book is divided into six parts. The content of Chapter is the 15 strategies I often use in sales, any one of which can significantly improve your sales performance. In Chapter 2, I discuss the preparations to be made before sales: finding, attracting, and engaging in sales communication with potential customers. In Chapter 3, I outline a framework for effective sales processes, many of the strategies discussed in Chapter and Chapter 2 can be applied to this framework. In Chapter 4, I talk about the common mistakes salespeople make in sales. In Chapter 5, I frankly share with you an alternative sales method that I personally consider effective and valuable. It may not be suitable for everyone—perhaps not for you. To be honest, I was quite conflicted about whether to include it in this book. But in the end, I decided to share my winning formula—the valuable information that brought me success by concealing it, which would be unfair to readers. You may flexibly adopt it based on your actual situation.