Precision marketing

Author: Zeng Zhisheng
Publisher:
Publish Date: 2007-01-01
Features: I think in the future, within China's largest lifestyle media group, how to effectively and precisely cover the target audience, and how your specific life trajectory becomes increasingly important. — Jiang Nanchun, Director of Focus Media Technology enables us to more accurately segment the audience, but the unit cost to reach the target group will also continue to rise. Without 100% precision, but effectiveness (ROI) is the eternal pursuit of marketers. — Wang Chao, CEO of Guangyuan Media The market is like a battlefield; know yourself and your enemy, and you can win a hundred battles. The traditional "galloping and enclosing" style of extensive marketing management has come to an end, and "precision farming" style of precision marketing is the major trend in the development of corporate marketing management. Locking target customers, segmenting the consumer market, saving advertising costs, and achieving resource concentration. This book starts with the currently popular precision marketing, analyzes the significance and value of precision marketing, and provides a detailed and systematic elaboration on successful cases of precision marketing, which has practical guiding significance for enterprises to establish scientific and effective marketing models. The traditional "galloping and enclosing" style of extensive marketing has come to an end, and the "precision farming" style of precision marketing is the major trend for enterprise development. A new marketing revolution has arrived, and enterprises must find a marketing combination that suits them. For enterprises, marketing is not difficult. The challenge lies in making it both precise and accurate. In the past, the conventional approach was to use machine guns to sweep the battlefield, covering land, sea, and air at a high cost. Now, it should be changed to "spot shooting," directly hitting the target. That is precision marketing. This book starts with the currently popular precision marketing, meticulously analyzes the significance and value of precision marketing, and examines successful cases of current precision marketing practices.