Sales Expert -- Classic Training Course for Sales Personnel

Author: Xu Nuo
Publisher:
Publish Date: 2006-08-01
Features: In recent years, the real estate industry has been a hot topic in China's economic development, playing a crucial supporting role in maintaining the country's rapid economic growth. With the Chinese real estate market shifting from a seller's market to a buyer's market, today's real estate sales professionals are no longer just simple "sales clerks" or "pricing officers," but should be "property consultants" who can provide professional advice on home purchase, investment, and property acquisition. They should also be frontline marketing personnel who can provide market feedback to developers and offer reference opinions for marketing decision-making, as well as consciousers of developers' business philosophies and operational ideas. This book focuses on the fundamental knowledge that real estate sales professionals should master, and also explains and discusses the sales process, sales techniques, and more. Real estate sales staff are the main force on-site in persuading customers and facilitating final purchases. Their service attitude and spirit reflect the company's business philosophy and value orientation. They are the perceivers of the latest market trends, actual customer needs, and customer reactions to the company's advertising and promotional marketing strategies. They are also the best collectors, organizers, and processors of customer information. It can be said that real estate sales professionals hold a pivotal position throughout the entire sales process. The book includes: professional basic knowledge for real estate sales staff, related knowledge of real estate sales, real estate sales process, real estate sales techniques, customer objection handling, etc.