Model -- Strategic Thinking and Development Model of Retail Chain Industry

Author: Lang Xianping et al.
Publisher:
Publish Date: 2006-08-01
Features: Lang Xianping, who has stirred up a whirlwind in the field of economics, will explore the development strategies of the retail chain industry with you, while helping China's retail industry find new strategic thinking and development models. This book will provide you with case studies that are most academically valuable, most professional, and most practical. If the domestic retail industry insists on abandoning integration and choosing to be a "head of a chicken" rather than a "tail of an ox," it will only be waiting to be broken down one by one by foreign retailers through retail dumping. The strategic thinking of Zara and Swedish HM, which rapidly rose to prominence, is worth our attention and learning. Both emphasize rapid design, rapid production, and rapid updates, adopting a "fast, small, and diverse" brand management model, which has helped them achieve success quickly. Whether the Guomei model can long dominate China's home appliance retail industry is another topic worth our attention; our research conclusion is that mature-stage peers in Europe and the U.S. do not need the Guomei model to become market leaders, and this conclusion is worth our attention. "Trading market for technology" itself is a game of strategy, and the profit-seeking nature of multinational companies determines that they will only transfer relevant technologies to China based on their own interests. The symmetry of both sides' strengths determines that the "trading market for technology" strategy will yield significant results.