Entertainment Marketing Revolution

Author: Li Berman (USA)
Publisher:
Publish Date: 2003-09-01
Features: The changes in the entertainment industry over the past decade have been stimulating and challenging, leaving people breathless. Their impact has reached globally, with profound significance. This book faithfully records the power shifts within the industry during this period, revealing future challenges and opportunities. It provides readers with practical guidance to understand the collision between the entertainment and media industries. While enjoying the thrilling and gripping plot of a premium novel, you will gain a clear insight into the subtle ways the entertainment industry reflects and shapes public opinion and popular culture.