Marketing Research Using Orientation -- 4th Edition

Author: Naray K. Malhotra [USA]
Publisher:
Publish Date: 2006-09-04
Features: The author is currently teaching at the Dupree College of Management, Georgia Institute of Technology, USA, and is one of the internationally renowned experts in marketing research. This book is one of his major works and has become an extremely popular textbook for marketing research internationally, adopted by over 140 universities in the United States. The book has been translated into 5 languages and published in 4 different English editions tailored to regional characteristics: North American Edition, International Edition, European Edition, and Australia and New Zealand Edition. It has the following features:
Completeness of Structure: The book comprehensively and systematically introduces each step of the marketing research process, as well as various issues to be noted in practical applications.
Advancement of Content: Through continuous revisions and updates, the author strives to reflect the latest trends in international marketing research processes, methods, and applications.
Practicality of Methods: The data analysis section provides an in-depth introduction to common statistical methods for analyzing marketing research data, supplemented by corresponding application examples.
Author Bio: Naray K. Malhotra is a Distinguished Professor of Practice at the Dupree College of Management, Georgia Institute of Technology (the highest academic title in the Georgia University System). He has been continuously listed in Marquis Who's Who in America since its 51st edition in 1997 and in Who's Who in the World since 2000. He has served as the President of the Marketing Science Foundation (1996-1998), Dean of the Marketing Science Institute (1994-1996), and Chairman of the Board (1990-1992). He is a Fellow of the Academy of Sciences and the Decision Sciences Institute. He is the Associate Editor of the Decision Sciences Journal and has served as the Editor of the Journal of Healthcare Marketing. Additionally, he has served as a member of the editorial boards of 8 academic journals.