Brand Mystery -- 16 Golden Rules for Building a Brand with Ultra-Low Cost

Author: Xie Fuliang, Zhu Liang
Publisher:
Publish Date: 2007-01-01
Features: Chinese enterprises urgently need to build brands. Adhering to the principle of achieving more with less, this book systematically introduces the concept of ultra-low-cost brand operations. But how can you achieve "branding for a penny"? You must first understand the 16 rules for enterprises to build brands at ultra-low cost, namely the Social Responsibility Rule, the Mount Tai Rule, the TBM Rule, the Targeted Rule, the Tripartite Integration Rule, the Automatic Rule, the Water-Dripping-on-Stone Rule, the Brand Legend Rule, the "Living Advertisement" Rule, the Multi-Target Rule, the Four-Trend Rule, the Convex Lens Rule, the Heart-Targeting Rule, the Land-Air Rule, the 3S Rule, and the Micro-Tuning Rule. These rules are easy to understand and operate, and can effectively help enterprises achieve ultra-low-cost brand operations, gradually build strong brands, and thereby enhance the brand competitiveness of enterprises.