Top 218 Marketing Stories

Author: Xing Xiaofeng (Compiler)
Publisher:
Publish Date: 2007-01-01
Features: Using classic stories to tell marketing techniques and principles is because stories are both easy to understand, lively, and easy to spread widely, yet they also contain profound meanings and great wisdom. Therefore, studying successful marketing cases is the fastest and best way for marketers to improve themselves. This book presents marketing techniques and methods in a relaxed manner through classic marketing stories, allowing marketers to continuously enhance their marketing skills in a comfortable environment and get closer to success. Through many classic marketing stories, this book explains the big truths of marketing in an easygoing way. These marketing stories are like sharp swords, helping you excel in the business world and improving your marketing skills unconsciously. They will no longer make you frown because of backlog in inventory, nor will they make you lose your vigor due to the competition from peers.