Planning (The OK Story that Ignites the Wealth Deep in Your Brain)

Author: Shi Xianwen
Publisher:
Publish Date: 2004-06-01
Features: At the dawn of the 21st century, in China's planning industry, if one were to discuss the depth of theoretical extension and the breadth of theoretical influence, Shi Xianwen was undoubtedly the first to stand out. He could use the same course to inspire both bosses and employees, the elderly and the young, Chinese and foreigners, with profound spiritual enlightenment. Professor Shi Xianwen, the rotating chairperson of the World Business Strategy Association (WBSA), is one of the key founders of modern planning theory. His theoretical core lies in the principles, routes, procedures, techniques, methods, and models of innovative thinking. His theoretical model is represented by OK, which has now become the brand of his theory. He also invented the patented tool for human platform planning—the OK Planning Instrument. According to his theoretical model, planning thinking is expected to be softwareized, allowing planners to utilize information tools in the internet environment to enjoy the new achievements of modern planning. He pioneered the integrated development of planning science, technology, and industrialization. Over the years, the WBSA organization he led has conducted series certification work for business planners nationwide in collaboration with China's national personnel department. This has established planners as a significant profession across various industries, demonstrating remarkable educational outcomes and laying a solid foundation for the further integration of planning into a professional track. His contributions to China's modern planning industry are multifaceted. In the OK theory, Professor Shi has published works such as Business Planning, OK Planning Decision Model, and OK Planning Theory. The target readers of Business Planning and OK Planning Decision Model are business professionals, while the target readers of OK Planning Theory are planning researchers. This book is a popular reading compiled from his public speeches. Drawing from business practice and reaching a considerable theoretical height before spreading to the widest fields, this is the fundamental development process of his theory. Professor Shi is not only an outstanding scholar and a renowned planner but also an exceptional speaker. His speeches combine the depth of a scholar, the vision of an entrepreneur, the passion of a planner, and the unique narrative rhythm of a master storyteller. On average, he delivers over 80 speeches annually in China, covering the entire country. His audiences include planning professionals, managers, university students, and more. He has a large number of loyal followers in more than 20 cities across China and Southeast Asia. OK Planning Theory is his masterpiece. This book was compiled by experts from our institution based on audio recordings of Professor Shi Xianwen's lectures, talks, and speeches on OK Planning Theory. The content and arrangement have been approved by Professor Shi. The full lectures compiled by Professor Shi amount to approximately 400,000 words, divided into two books of roughly equal length. One focuses on human-centric aspects and is titled Planning—The OK Story That Changes Your Career and Fate, while the other focuses on capital and is titled Planning—The OK Story That Ignites the Wealth Deep in Your Brain. Both books are accompanied by rich images and diagrams. To ensure that the OK planning theory and innovative thinking generate the expected social impact and become integrated into daily life, Professor Shi's students, who have spread across the country, are preparing to promote this series of books.