Brand Roadmap (Five Steps to Building a Cohesive Brand)

Author: [US] Mozersky
Publisher:
Publish Date: Not available
Features: This is a rich and engaging brand guide. Mike Mozersky distills his years of experience in building brands for well-known companies into a step-by-step practical process, making this book a must-read for marketing managers. — Michael George, Marketing Director at Dell
Mike Mozersky's Brand Roadmap demystifies the world of marketing, enabling community organizations, schools, and other groups without millions in advertising budgets to create their own brand roadmap step by step according to this guide—a roadmap rooted in core values and infused with the organization's personality. — Cara Javitz, President and CEO of Housing Support
To be a good creative director, one must be skilled in teaching others, and Mike Mozersky does exactly that in this book. He explains how to understand, manage, and express a company's image and reputation in a simple and clear way. He is teaching you how to build a brand in an easy-to-understand manner. — Lee Clow, CEO and Global Creative Director of Chiat/Day
The simple steps listed in Brand Roadmap help us determine what the company has achieved, its successful aspects, and its position in people's minds, all of which point the way forward for future growth. This book defines a series of steps through which an organization can communicate and manage its enigmatic brand. — Jenny Cutler, Executive Director of the Homeless Organization
Harvard Business Review Press covers six major areas: strategy, leadership, human resource management, marketing, change and innovation, and general management, including two series of books. Recent releases include: IT Governance, DIY Innovation, The Vision, Brand Roadmap, Remember Who You Are.