Author: (English) Karl Moore, David Lewis, translated by Qian Kun, Zhao Kai
Publisher:
Publish Date: 2002-10-01
Features: The said that the future would be an economic era dominated by rapidly growing small and medium-sized enterprises managed by international entrepreneurs and operational networks. The world of international businesses is full of vitality, and its operational models and business philosophies follow certain patterns. This book uses the lens of the "Eclectic Paradigm," a popular theoretical framework in the field of international business research today, to examine the development history of multinational enterprises, tracing it back to human economic activities as early as 2000 BC or even earlier, through early medieval European multinational enterprises, up to the postmodern era of today. It compares ancient and modern economic life and concludes that "many of today's economic structures originate from economic models thousands of years ago." Among them, the vivid and lively descriptions of the earliest recorded international businesses fill the gaps in previous research in this field; the unique insights and explanations of the economic activities of some famous multinational corporations in the world today are also highly valuable.
Can history repeat itself?
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