Marketing Strategy (Ten Steps to Success)

Author: Arnold Weis (Germany), translated by Shi Shiwei and Xialin Yin
Publisher:
Publish Date: 2001-01-01
Features: The author uses popular and practical language to explain complex relationship systems in an easily understandable way. The author does not provide ready-made answers but guides you step by step to develop and implement successful marketing strategies for your own business. The book includes numerous examples, checklists, and surveys that will greatly reduce your workload in developing and implementing strategies. This book introduces a ten-step marketing system.