Fairness (New Proposal for Public Administration)

Author: Yuan Yue
Publisher:
Publish Date: 2004-03-01
Features: Why can internationally renowned companies achieve significant business success by influencing society? What is the relationship between managing a business and managing society? Chinese business management is entering the "two-hand era": any outstanding manager must be a balanced master of advanced concepts and practical skills in both business and public management. The larger the scale of a company or organization, the more necessary it is to possess this balanced management perspective. "Two-hand management" is a concept that meets the practical needs of both the business and political worlds. In terms of business management, the author emphasizes the concept of coordination with marketing, highlighting the alignment of resources, development conditions with goals, management models, and resource integration models. In public management, the author emphasizes the necessity of public mobilization mechanisms based on in-depth development of humanistic care in the field of public management. This book is the crystallization of the author's 10 years of experience in management consulting for over 300 enterprises and more than 100 government organizations. It provides insights into the changes in the lives of citizens, communities, cities, nations, and international economic and trade relationships in the new era, clarifying a new advocacy in public management: governance based on public opinion, which is "fairness." It emphasizes that business management must involve both hands: one hand for business management and the other for public management. This book is suitable for various business managers and operators who want to improve their business performance. The book proposes that paying attention to the creation of a company's social image is an important aspect of business management. It is also suitable for national civil servants, government officials, and various civil servants who want to improve their public management skills. If enough people are examined, and "public opinion" is studied, fragments of truth can be found among them. This book is also suitable for students and trainees who are passionate about social work. In the new historical period of continuously strengthening citizens' rights, only by understanding "fairness" and "public opinion" can better social management work be carried out.