Market Research Plan (Second Edition)

Author: (USA) Blankenship
Publisher:
Publish Date: 2002-01-01
Features: This book is the newly revised edition of "Marketing Research Plans" and is the only comprehensive authoritative book on the planning, implementation, and application of marketing research activities to date. The book is concise and clear, introducing new technologies that have brought revolutionary impacts to the field of marketing research, elevating daily marketing research activities into an indispensable tool for formulating plans and strategies.