Export Marketing Practice - (Latest Revision)

Author: Huang Tai Shan
Publisher:
Publish Date: 2005-05-01
Features: "I was constantly, sending emails, replying to inquiries, and sending samples, and I was busy with this for three months straight, then waited for another three months, yet not a single order came in. Facing the cold bench, cold mailbox, and the cold eyes of my boss, I was almost about to lose my mind." On China's most popular foreign trade forum, such frustrations are shared time and time again. However, strangely enough, in this field, while some people can share a few scattered personal experiences, no one has been able to confidently say, 'I have a set of methods that can help you.' Finally, the author of Export Marketing in Action did just that. He presented practical, actionable insights such as "60 Preparations for Export Marketing," "30 Ways to Quickly Find Global Target Customers Using the Internet," "Techniques for Engaging with Customers and Overcoming Price Objections," "Strategies for Handling Buyer Inquiries," and "10 Steps for Welcoming Client Visits." These methods and tips will train your export marketing mindset, and you will undoubtedly gain inspiration from them, learning to think for yourself—this will be a more valuable than any order. Additionally, the book elaborates on the strategies to be adopted in online marketing, image marketing, exhibition marketing, and affiliate marketing, enabling marketing professionals and corporate leaders responsible for export promotion to quickly improve their export marketing skills and expand market performance. We believe that if your foreign trade peers who engage in the same business as you read this book but you don’t, in the near future, you will find that your own business territory is shrinking, while theirs is expanding.