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Author: Zhang Jinxi
Publisher:
Publish Date: 2007-01-01
Features: Reaching the peak, where heaven, earth, and humanity align—this is the Emperor. Gathering momentum to generate wealth, where timing and adaptability prevail—this is the Merchant. Merchants must understand history. Applying classical management philosophy to deduce modern enterprise management methods can provide a panoramic, simplified perspective, offering enlightenment to modern business leaders, guiding them to be insightful yet cautious. The Emperor and Merchant have four realms: self-cultivation, family harmony, governance, and world peace. Those who rule through self-cultivation are the Emperor, Liu Bei; those who rule through family harmony are the Emperor, Sun Quan; those who govern through statecraft are the Emperor, Cao Cao. The realms of these three Emperor-Merchants also determined the varying heights of achievement for the Shu, Wu, and Wei factions. But why was it ultimately the seemingly "obscure" Sima family that achieved the pinnacle, entering the fourth realm of "world peace"?
In the realm of commerce, what are the "10 stages of cultivation for the Emperor-Merchant's commercial wolf-like nature"? How to control the 10C of team operations? "Net Knowledge Capital" against "Net Capital"? How to build the "golden partnership" of "Gather—Defend—Attack"? How do the "wise subtlety" and "cunning brilliance" become the two apexes connecting the entire market power and wealth line of the late Three Kingdoms period? The Emperor-Merchant will unveil the timeless secrets of history in the world of commerce. Those who excel in a field and dominate the world are called "Emperor-Merchants." The Emperor is bold, the Merchant cunning. The bold roar, the cunning silent. The Emperor-Merchant seeks to reveal to entrepreneurs why strategy does not determine the starting point but dictates the endpoint. This book aims to tell managers why "execution" does not affect the beginning but determines whether success will be achieved in sync.

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