Bank Customer Manager Training Tutorial

Author: Song Bingfang
Publisher:
Publish Date: 2003-09-01
Features: This book is specifically written for bank relationship managers based on the author's practical experience in customer acquisition. It aims to help bank relationship managers enhance their customer acquisition skills and improve the effectiveness of their efforts. The book focuses on how to train a relationship manager who adapts to the bank's development and customer needs, with the customer acquisition process, relationship manager systems, and bank product management as its main content. Starting with an introduction to training methods and approaches, it concludes with an evaluation of training effectiveness. The book features an innovative structure, comprehensive content, detailed information, and a strong emphasis on practicality. It can serve as a specialized training textbook for bank relationship managers and is also suitable for daily reading by bank relationship managers and marketing professionals in the financial industry.