Huawei and ZTE (marketing strategies and competitive strategies of the two major communication giants in China)

Author: Ma Ning, Editor-in-Chief
Publisher:
Publish Date: 2007-01-01
Features: This book conducts an in-depth comparison and analysis of two giant enterprises from aspects such as product development, market strategy, internal management, international expansion, and entrepreneur spirit, uncovering the secrets behind the success of these two titans.