Ads cannot be done this way

Author: Yang Jun (Compiler)
Publisher:
Publish Date: 2007-01-01
Features: This book mainly includes the following content: the current status and trends of Chinese advertising, nine major misconceptions in the Chinese advertising industry, advertising and public relations, advertising positioning, advertising creativity, advertising copywriting, the impact of celebrities on advertising, and advertising media. Although advertising has existed for a long time, as an industry, it is a product of the West. In recent years, it has spread like wildfire in China, to the point where it feels overwhelming. Television, newspapers, and the internet have fueled its dissemination. Upon waking up, it is often the case that advertising arrives with great force, making it fair to say we are living in an advertising-driven era or even an age of advertising. Advertising is everywhere, and misconceptions are rampant. This book uses a sharp pen to deeply analyze the various problems and flaws in the advertising industry today, provoking thought and reflection. Advertising should not be done this way—so how should it be done?