Cultural Roots of Core Competitiveness

Author: Wu Wensheng
Publisher:
Publish Date: 2007-01-17
Features: Corporate culture is the core competitiveness of enterprises. This book takes the function of corporate culture as the starting point, systematically explores the formation mechanism of corporate culture's core competitiveness, and validates it with 13 cases of corporate culture from successful enterprises. The book argues that corporate culture is a special form of social capital; the purpose of enterprises cultivating corporate culture capital is to establish internal mechanisms of mutual trust, cooperation, and atmosphere; corporate culture has a cyclical nature; and the reason why family businesses often split up after growing is rooted in the traditional "family division culture" derived from the "equal-field system" and the feudal system of enfeoffment. Corporate culture is the core competitiveness of enterprises. This book takes the function of corporate culture as the starting point, systematically explores the formation mechanism of corporate culture's core competitiveness, and validates it with 13 cases of corporate culture from successful enterprises.