Business Silhouette -- A Century of Advertising Classics: A Century of Advertising Classics

Author: Zhou Wei
Publisher:
Publish Date: 2003-06-01
Features: Selected advertisements and illustrations published in newspapers and magazines, serving as historical footnotes for the advertising industry, presenting the of Chinese industry and commerce in difficult times from an intuitive perspective. This book selects classic advertisements published in newspapers and magazines over 101 years (1901—2001), both providing historical footnotes for the advertising industry and presenting the process of Chinese industry and commerce in challenging times from an intuitive perspective. Our goal is to reflect the changes in industry and commerce over a century through a century of classic advertisements. A history of industry and commerce has a complete system, and what is reflected through advertisements can only be a part, a side, so we call it "Industrial and Commercial Shadows." From the perspective of advertising history, it is an annalistic history book. From the perspective of the development and change of industry and commerce, it is more like a specialized history of a cross-section of history, but the overall context is clear and natural, and it is vivid, which is something general histories of industry and commerce do not possess. We hope readers can appreciate the charm of classic advertising works, understand the complete trajectory of the development of modern Chinese advertising industry, and feel the historical panorama of industrial and commercial changes.