Fashion Vocational Clothing Marketing

Author: Wang Jinquan
Publisher:
Publish Date: 2006-07-01
Features: This book applies management theories of marketing, combined with numerous cases, to systematically analyze the market structure and characteristics of the textile and apparel industry, addressing its current status, current trends, and future development. It elaborates on the fundamental theories of marketing in the textile and apparel industry. From basic concepts to customer satisfaction, from marketing plans to market research and marketing environment analysis, from consumer markets to industrial markets, from market positioning and segmentation to new product development and pricing. Each chapter begins with a relevant case, using case analysis to explain the essence of textile and apparel marketing theories. Through these cases, readers not only gain practical experience but also learn marketing theories, truly achieving a combination of practice and theory. This book is suitable for students and faculty in textile and apparel-related fields at universities and colleges, as well as for management and marketing personnel in textile and apparel enterprises.