Public Relations Principles and Practice

Author: Ni Donghui
Publisher:
Publish Date: 2006-01-01
Features: This textbook is written for the teaching characteristics of vocational colleges and polytechnic universities, incorporating the latest public relations theories and research findings from both China and abroad. It emphasizes practicality and skill development, striving to combine theory with practice, and highlights clear objectives, inspiration, comprehensiveness, and integration with other disciplines. The book is divided into 10 chapters, covering main topics such as an overview of public relations, public relations personnel and organizations, public relations research and surveys, CIS strategy and public relations, public relations communication, public relations planning and evaluation, public relations activities, special public relations events, public relations correspondence, and public relations etiquette. Each chapter includes case studies and review questions. This book can be used as a textbook for relevant majors in vocational colleges, polytechnic universities, and adult colleges, as well as for managers and public relations professionals.