Basic Economics (Suitable for Financial Accounting and Business Administration Majors)

Author: Zhang Xiaohua, Wang Xiufen (Editor-in-Chief)
Publisher:
Publish Date: 2006-09-01
Features: This book introduces the basic knowledge of economics, including fundamental concepts, theories, and methods. It is divided into 12 chapters, covering Introduction, Value Theory: Demand and Supply, Consumer Behavior Theory, Production Theory, Market Theory, Distribution Theory, Market Failure and Microeconomic Policy, National Income Accounting Theory, National Income Determination Theory, Unemployment and Inflation Theory, Business Cycle and Economic Growth, and Macroeconomic Policy. To facilitate teaching and reflect new teaching methods, the book guides students to think actively and refer independently. During the writing process, it adopts a case-based learning model, with learning objectives at the beginning of each chapter and a wealth of exercises at the end to reinforce students' understanding and mastery of the knowledge. This book can serve as a basic textbook for vocational colleges, higher vocational colleges, and adult education majors in economic management, as well as a self-study reference for other social individuals.