E-commerce (2nd Edition)

Author: Tao Shuping
Publisher:
Publish Date: 2006-10-01
Features: The book is divided into 9 chapters, covering three main parts: basic knowledge of e-commerce, basic operations of e-commerce, and e-commerce applications. Chapters 1-2 focus on the basic knowledge of e-commerce, primarily introducing fundamental concepts, major implementation technologies of e-commerce (including network technology, EDI technology, database technology, and e-commerce security technology, etc.). Chapters 3-4 cover the basic operations of e-commerce, mainly discussing common network operations (such as browsing and searching for e-commerce information, basic operations of business email), the creation of e-commerce websites, and web design and development. Chapters 5-9 focus on e-commerce applications, introducing topics such as online marketing, electronic transactions, logistics and distribution basics, e-commerce application cases, and commonly used English in e-commerce. In the writing of this book, emphasis is placed on improving students' practical skills, ensuring the scientificity, advancedness, practicality, and relevance of the content, striving for clarity, gradual progression, and reinforced application. The book is accompanied by a CAI CD-ROM and various types of review questions and experimental training exercises, making it convenient for teaching use. This book is suitable for students in business marketing, economic trade, business administration, computer information management, and computer application-related majors in vocational and technical colleges. It can also serve as teaching material for junior colleges, evening schools, correspondence schools, adult colleges, and other higher vocational institutions, or as training materials for professional employees in enterprises, self-study reference books, and a reference for the National Vocational Qualification Examination for E-commerce Professionals (Level 4/Intermediate).