E-commerce

Author: Li Xiang, Editor-in-Chief
Publisher:
Publish Date: 2004-02-01
Features: This book primarily includes the concepts, development history, and impact on economic development of e-commerce, the technical foundation of e-commerce, basic e-commerce principles, the operational process of e-commerce, corporate online business development strategies, online market research, online marketing, online payment and settlement, online public relations, and the application of e-commerce in various industries. The guiding philosophy for abbreviations is "Business First," treating information technology as a means to achieve business goals while emphasizing a combination of adaptation and innovation. First is "adaptation," meaning that e-commerce technical solutions must fully meet the current business needs of Chinese enterprises. Then is "innovation," focusing on future development needs and further enhancing corporate market competitiveness by leveraging the characteristics and advantages of e-commerce to introduce innovative corporate e-commerce systems. This book can serve as a textbook for management-related majors in ordinary universities and colleges.