E-commerce Basics

Author: Wei Yaping
Publisher:
Publish Date: 2006-06-01
Features: This book provides a detailed introduction to the basic concepts, operations, and components of e-commerce. Additionally, it incorporates practical exercises and review questions at the end of each chapter, aligned with the specific operational and skill requirements of each section. These exercises help students gain a thorough understanding and mastery of the fundamental methods and expectations for conducting business operations in a network environment, laying a solid foundation for them to obtain e-commerce professional certifications. The book is highly practical, features up-to-date content, and is richly illustrated. While emphasizing "ability-oriented and employment-oriented" education, it avoids the pitfalls of overly theoretical and poorly practical textbooks. This book is suitable as a teaching material for "E-commerce" courses for students majoring in computer applications, business management, e-commerce, logistics, and marketing. It can also serve as a self-study reference book or training manual for management personnel, technical staff, and practical operators in enterprises and public institutions engaged in e-commerce applications.