Logistics

Author: Zhang Weixing
Publisher:
Publish Date: 2002-01-01
Features: This book comprehensively introduces the basic theories and methods of logistics. The content includes: Introduction to Logistics, Logistics Information, Logistics Distribution Systems, Distribution Channel Strategies, Third-Party Logistics Distribution, Supply Chain Management, Physical Distribution Planning, Production Logistics, Supply Logistics, and Sales Logistics, etc. This book is part of the "Marketing Series Textbooks." The entire book is divided into ten chapters, comprehensively introducing the basic theories and methods of logistics. The content includes: Introduction to Logistics, Logistics Information, Logistics Distribution Systems, Distribution Channel Strategies, Third-Party Logistics Distribution, Supply Chain Management, Physical Distribution Planning, Production Logistics, Supply Logistics, and Sales Logistics, etc. The content of this book is systematic and highly practical, and it strives to reflect the latest achievements in the field of professional disciplines. To facilitate teaching and help readers grasp the content, each chapter lists key points, and case studies and discussion questions are provided at the end of each chapter. This book can be used as a textbook for economics and management majors in higher education institutions and is also suitable for marketing personnel and managers engaged in logistics work for reference.