Travel Marketing (Higher Vocational and College Tourism Series Textbooks)

Author: Wu Jinlin
Publisher:
Publish Date: 2003-02-01
Features: This book is set against the background of the internationalization and intellectualization trends in tourism marketing. Adhering to the principle of "providing just enough theory and emphasizing practicality," it offers a detailed exposition of the theories and methods of the modern tourism market. The book is divided into three parts: establishing the correct tourism marketing philosophy, determining the correct tourism marketing strategy and tactics, and tourism marketing management to ensure the correct implementation of the strategy and tactics. The content of the book is closely aligned with the actual work in the tourism industry, capturing the pulse of the tourism market, and providing strong guidance for tourism marketing practices.